A human adventure
Find out more about this multi-faceted company
Our story
Since 1999, our company has never stopped evolving, reinventing itself and enhancing its offering to bring you the services you know today. But behind this success hides a real story. Through a fresco, we invite you to (re)discover the milestones that have marked our journey.
The beginnings
Jean-Baptiste Clévenot creates CLE (Clévenot Loisirs Entreprise). The business began with bike coaching and rides, offered to individuals and local communities.
Activities development
The company expanded with the purchase of its first fleet of bicycles and the arrival of new employees. The range expanded to include outdoor activities such as paragliding and trial bikes.
Trace Verte was born
On the strength of its success, the company became a LLC (limited liability company) and took the name Trace Verte, increasing its staff. It continued to innovate with the arrival of new activities: geocaching, tree-climbling, etc.
An award-winning idea
Since its creation, Trace Verte has continued to create new activities, including the Night in an Igloo. This was awarded in 2010 with the Grand Prix for innovation in tourism by Atout France, France’s tourism regulator.
The first local
The company moves in the former goods shed at Mutzig station and marks the development of the cycling section. The new company “Station Outdoor” offers bike sales in the shop, as well as maintenance and repairs in the workshop. busiess The Trace Verte events agency also set up its offices here, creating two new areas.
A single identity
Station Outdoor and the event agency Trace Verte merge administratively to become a single entity : Trace Verte.
Regional recognition
Jean-Baptiste Clévenot has been awarded the Bronze Medal for Tourism in Alsace, a distinction which honours his involvement in the development of tourism in the region.
The Bike-Café
Trace Verte is opening a bike café on its premises, the first project in the 1001 Gares programme, which aims to enhance stations to welcome passengers in the best possible conditions of comfort and safety.
Birth of the Cricetus
The bike-café has become an independent bookshop-café, Le Cricetus, a place where people can meet and enjoy each other’s company in peace and quiet.
A new address in Strasbourg
Opening of La Maison du Vélo, in the heart of Strasbourg. This second Trace Verte shop offers sales, hire and repair services, specialising in more urban bikes designed to meet Strasbourg’s mobility needs.
Double recognition
The two shops in Mutzig and Strasbourg have been awarded the “Label Commerçant d’Argent Alsace“, recognizing the team’s commitment to quality and customer service.
The team at your service
Trace Verte is a team above all. Present on both our sites, multi-skilled and committed, she brings the company to life on a daily basis and is committed to suit your needs with seriousness and quality.
Manager of the company
Sales Manager
Community manager
Technician and sales person
Technician and sales person
Technician and sales person
Technician
Shop manager, Technician and sales person
Technician and sales person
Technician and sales person
Our commitments
Proximity & listening
We believe in projects built together. Whether you are a company, a local community, a school or an individual, we take the time to understand your expectations and support you each step of the way.
We are available by phone in Mutzig Monday to Saturday, 9am to 12pm and 2pm to 6pm and in Strasbourg Monday to Friday, 10am to 7pm and Saturday 10 am to 6pm to answer all your questions.
Flexibility
Trace Verte adapts to every situation. Whether for an event, a rental, the purchase of a bike, or anything else, personalized solutions are always offered.
In the case of an unexpected event or a specific request, the team adjusts the service with the goal of ensuring a seamless and satisfying experience, whatever the circumstances.
Respect of the environment
We apply the principles of sustainable tourism at all levels:
- Our outdoor activities are designed to be impact-free : use of reusable equipment, cleaning of sites after each installation, logistical simplicity, etc.
- We promote non-motorized transport (bicycle, hiking, snowshoes, scooter, Segway)
- Our instructors, passionate and knowledgeable about the region, share their love of the land and their naturalist knowledge to raise participants’ awareness about the richness and fragility of this environment.
- Finally, we encourage harmonious coexistence between walkers and mountain bikers, with respect for each and everyone.
Safety and supervision
Trace Verte is committed to ensuring the safety of its customers.
- All instructors are trained and experienced.
- State mountain guide certifications are refreshed every six years to ensure instructors remain up-to-date.
- Insurance policies are kept up to date.
- For each outing, Trace Verte checks prefectural notifications (weather alerts).
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